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SEJPME I - Module 10 Flashcards

The seriousness of our profession was most vividly explained by _____ in his farewell speech to West Point Cadets in May of 1962 when he said ?Yours is the profession of arms, the will to win, the sure knowledge that in war there is no substitute for victory, that if you lose, the Nation will be destroyed, that the very obsession of your public service must be Duty, Honor, Country?.

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MKTG4780 Ad & Promo Flashcards

-cents off promotions-cents off coupons-combination offers-premiums or gifts-contests, sweepstakes-point of purchase-trading stamp: Term. Top Budgeting Methods: Definition - Competitive Parity - Arbitrary Allocation - Percentage of Sales (3-5%) - Affordable Method - Return on Investment:

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MKT 374 Ch 16 Flashcards - Flashcard Machine - Create

Anthony picked up a package of paper plates and noticed tha there was a coupon stuck onto the package that stated, "Save 50 cents now!" When he went to the checkout, the cashier removed the coupon and gave him the discount.

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Direct & Interactive Marketing Flashcards

Promotion-prone consumers: regularly respond to coupons, price-off plans and aren't brand loyal; brand-loyal: purchase only one particular brand and doesn't substitute ; Price-sensitive: price remains the primary criterion in a purchase decision

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Chapter 19 Question Flashcards

-Printed coupons are the most used versus digital ones-For best results, coupons should be easily recognized and state the offer clearly-Coupons reward current product users, win bac former users, and encourage purchases in larger quantities

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Chapter 19 Flashcards - flashcardmachine.com

Pricing strategy of continuously offering low prices rather than relying on such short-term price cuts as cents-off coupons, rebates, and special sales: Term. competitive pricing strategy: Definition. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the level of comparable offerings:

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Entreprenuership Flashcards

– Sales slowly take off and then begin to grow – A form of communication that encourages the customer to act immediately, such as coupons, sales, or contests. Term

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Mktg 301 Flashcards - flashcardmachine.com

-coupons, contests, cents-off deals, premiums-attract consumer attention, strong incentives to buy-quick boost in sales-not a great long-term strategy for customer value: Term. direct marketing: Definition-direct mail, catalogs, telemarketing-immediate and customizable: Term. push strategy:

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